Customer Experience

  • Cutomer Experience isn’t a Department. It’s a Culture.

    Cutomer Experience isn’t a Department. It’s a Culture.

    Imagine a situation where customers love the product—they rave about its quality, performance, and results. But despite that, they don’t come back. Why? Because working with the company behind the product feels like a hassle. Delays aren’t communicated. Support is slow. Reordering is complicated. And no one seems to be on the same page.…

  • Why the Dishwasher Is The Customer Experience MVP

    Why the Dishwasher Is The Customer Experience MVP

    During my eight years in Hoboken, I watched restaurants and cafés come and go at a dizzying pace. Every month, another eatery changed. A café one week, a frozen yogurt place the next. Blink and it was something else. This wasn’t a struggling town. Hoboken is a thriving, walkable square mile packed with options:…